Digital & Web Content
Most of my content work lies here in digital content creation. From helping with new website builds through to producing and editing video content. I've worked with marketing and digital teams across a number of brands. These include large corporates through to small and medium businesses and sole traders.
I work hard to ensure content hits SEO targets and now works with AI to increase web traffic.
And the content flows in other areas like social media and creating content for email marketing.
Sell the Sizzle
I've been lucky enough to work on large product launches, campaigns & marketing initiatives for brands in New Zealand and overseas. These range from consumer videos and advertising through to copywriting for press ads, radio promotions and social media.
Equally, it's fun to work on localised, targeted regional campaigns through newspaper, digital or billboard media.
Magazine & Advertorial
Selling retirement living in a village is moving away from just showing older Kiwis in their homes drinking cups of tea.
For Christchurch retirement living at Ryman Healthcare, I explored different stories around design and inspiration to help sales & marketing. This content began for print but was also used in blogs, on partner websites, social media posts & for video. I'm experienced at writing both short punchy copy through to long form content.
Innovation & Technology
One of my key strengths is story telling for products, software or services that can carry a lot of technical information. This needs to be conveyed as simply and easily to consumers whether they are B2B or B2C. In most cases, this means working closely with design, engineering and product teams to understand and help sell the technology or new innovation to consumers.
Brand intergration
I have worked with clients, and television broadcasters to integrate engaging content through advertising, programme sponsorship and in-show. This included setting up a traffic segment for Caltex on TVNZ Breakfast, working with Hyundai on content for Country Calendar and creating content for Ryman Healthcare in the broadcast of the US Open. Content Ive produced through partnerships includes brand collaborations from concept through to post-production.
