Michele Simpson | Content Specialist
Professional ​

I specialise in content. From developing prime time broadcast television to marketing, communications and award winning print journalism - I’ve worked in content creation for more than 20 years. My unique skills bridge a knowledge of content production with understanding, interpreting and developing media campaigns.


Video editing Avid

Adobe Premier Pro CC

Adobe Photoshop 

Microsoft Word, Excel, Powerpoint

Google Docs

Apple Mac user

CMS - Wordpress, Wix, AEM

Project Management

Content marketing


Excellent grammar

The Comfort Group | Content Manager

​2018 - present

This is a content role within the marketing team at The Comfort Group which has a stable of brands including: Sleepyhead, SleepMaker & Dunlop Foams.

Working alongside key stakeholders in the business across the New Zealand, Australian and China markets, as the content manager I am responsible for key messaging from video content through to web, advertising and retail copy. 

Michele Simpson|Content Specialist
Fisher & Paykel Appliances | Content Specialist

​2017- 2018

As part of the global marketing and communications team, this role focused on content creation for Fisher & Paykel Appliances across key markets including: Australia, United Kingdom, US and New Zealand. I was responsible for content created and crafted for web, EDMs, trade, point of sale and marketing promotions.

Michele Simpson | Content Specialist
TVNZ Content Solutions | Project Manager

​2013 - 2016

Within TVNZ I worked on a number of campaigns which involved production funding for prime time programming as well as News & Current Affairs. This is where I brought my production and creative skills together alongside campaign and media management.

e Simpson | Content Specialist
MediaWorks | Commercial Creative Producer


This role at MediaWorks touched on different stages of a commercial campaign, from developing a content solution off the back of a client brief through to post-production editing. The sales integration projects were the commercial elements which worked into major prime time programming both on-air and across various MediaWorks platforms. ​​

TV Production | Producer & Director

​2001 - 2012

I spent more than 10 years working in the New Zealand television production industry in mostly directing roles on prime time programming for all major networks. During this time, I also set up a business producing digital video for major Kiwi companies such as Telecom, Ernst & Young and Telstra. ​

e Simpson | Content Specialist
The National Business Review | Journalist & Columnist


In the UK I began specialising as a business journalist and when I moved back to New Zealand began working at the leading business weekly NBR. As a journalist I wrote news stories, features and editorial inserts like The Rich List. Part of the role involved a column about advertising, media and marketing.