RESUME

Michele Simpson | Content Specialist
 
Professional ​
info​​
Work​
experience​

I specialise in content. From developing prime time broadcast television to marketing, communications and award winning print journalism - I’ve worked in content creation for more than 20 years. My unique skills bridge a knowledge of content production with understanding, interpreting and developing media campaigns.

Skills

Video editing Avid

Adobe Premier Pro CC

Adobe Photoshop 

Microsoft Word, Excel, Powerpoint

Google Docs

Apple Mac user

CMS - Wordpress, Wix, AEM

Project Management

Content marketing

Proofreading

Excellent grammar

The Comfort Group | Content Manager

​2018 - present

This is a content role within the marketing team at The Comfort Group which has a stable of brands including: Sleepyhead, SleepMaker & Dunlop Foams.

Working alongside key stakeholders in the business across the New Zealand, Australian and China markets, as the content manager I am responsible for key messaging from video content through to web, advertising and retail copy. 

Fisher & Paykel Appliances | Content Specialist

​2017- 2018

As part of the global marketing and communications team, this role focused on content creation for Fisher & Paykel Appliances across key markets including: Australia, United Kingdom, US and New Zealand. I was responsible for content created and crafted for web, EDMs, trade, point of sale and marketing promotions.

TVNZ Content Solutions | Project Manager

​2013 - 2016

Within TVNZ I worked on a number of campaigns which involved production funding for prime time programming as well as News & Current Affairs. This is where I brought my production and creative skills together alongside campaign and media management.

MediaWorks | Commercial Creative Producer

​2012-2013

This role at MediaWorks touched on different stages of a commercial campaign, from developing a content solution off the back of a client brief through to post-production editing. The sales integration projects were the commercial elements which worked into major prime time programming both on-air and across various MediaWorks platforms. ​​

TV Production | Producer & Director

​2001 - 2012

I spent more than 10 years working in the New Zealand television production industry in mostly directing roles on prime time programming for all major networks. During this time, I also set up a business producing digital video for major Kiwi companies such as Telecom, Ernst & Young and Telstra. ​

The National Business Review | Journalist & Columnist

1998-2001​

In the UK I began specialising as a business journalist and when I moved back to New Zealand began working at the leading business weekly NBR. As a journalist I wrote news stories, features and editorial inserts like The Rich List. Part of the role involved a column about advertising, media and marketing. 

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