Project | 01

Project | Luxury range at David Jones

SleepMaker launched a Luxury range of beds and mattresses into large Australian retailer David Jones in 2018 featuring Amarni Casa exclusive textiles by Rubelli. I worked with the marketing team on producing a range of consumer and retail training videos as well as overseeing the marketing collateral across retail and the web. 

Project | 02

Project | Fisher & Paykel Appliances​

As part of the global marketing and communications team, this role focused on content creation for Fisher & Paykel Appliances across key markets including: Australia, United Kingdom, US and New Zealand. I was responsible for content created and crafted for web, EDMs, trade, point of sale and marketing promotions.

Project | 03

Project | Caltex Traffic Report​

I helped create the first television traffic report that airs daily on TVNZ's Breakfast. The Caltex Traffic Report has been running successfully for three years and research shows the public love it. It's the perfect commercial partnership - TVNZ gains relevant daily content and Caltex has cut-through content with key messaging in front of a targeted morning audience. 

Project | 04

Project | TVNZ Blacksand

Sometimes a project needs great research and journalist with extensive contacts. TVNZ Blacksand has used my skills for both researching, content and putting together on screen talent for commercial projects including ASB's Good As Gold, the Fonterra From Here To Everywhere series and Brother TV advertising.

Project | 05

Project | Kiwi Bacon Sponsorship

Breakfast and Kiwi Bacon partnered together in a commercial sponsorship and I worked with TVNZ News & Current Affairs to develop a content strategy and manage the project for on-air. This involved extensive research, writing and project managing Hometown Hero surprise mornings around the country while liaising with all key stakeholders.

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  • Michele Simpson
Content Specialist | TVNZ Breakfast

See what projects Content Specialist Michele Simpson has worked on for TVNZ's Breakfast programme.